Serena | Flowing Button-Front Maxi Dress
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SPRING SALE:
Serena Maxi Dress — Effortless Elegance in Every Step
The Serena Maxi Dress is designed for women who want refined style without effort.
Its lightweight feel, flattering waist, and flowing skirt create an elegant silhouette that moves beautifully with you — from everyday moments to special occasions.
Why Women Love the Serena
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Lightweight & breathable — soft on the skin and perfect for warm days
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Flattering fit — gently defines the waist without feeling restrictive
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Flowing maxi length — elegant movement with every step
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Button-front design — timeless and versatile styling
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Long sleeves with ease — graceful coverage with all-day comfort
Fit & Details
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True to size
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Length: ankle-length
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Not see-through
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Soft structured fabric with minimal wrinkling
Between sizes? We recommend sizing up for a more relaxed fit.
Perfect For
✔ Everyday elegance
✔ Dinners, gatherings & events
✔ Casual with sandals, elevated with heels
“It’s soft, light, and makes me feel confident again
SHIPPING & RETURNS
Shipping
Once your payment is confirmed, we’ll begin processing your order right away.
Typically, it takes 1-2 business days to prepare and ship your order.
After your order is dispatched, you’ll receive a confirmation email with a tracking number, allowing you to follow your package’s journey. You can also track your order anytime on the Track Your Order page.
Returns
We offer simple, hassle-free returns within 30 days of receiving your order.
30-DAY-MONEY-BACK-GARANTIE
If the product doesn’t meet your expectations, you may return it within 30 days of delivery for a refund.
Before sending a return, please contact our customer service team at info@velmora-botique-london.com and let us know the reason for your return so we can assist you quickly and properly.
Jilly, Michelle and 3k+ other people wear Velmora Boutique London.
Trusted By 3000+ Women
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Margaret H
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Margaret H.
Amelia K
SS25
We believe you’ll love what we’ve made — but if it’s not quite what you expected, no worries. You’ve got 30 days to send it back.
Even though Velmora London is closing its doors, we are still here for you every day. Whether you have a question, need assistance, or wish to arrange a return, you can reach us easily — just one of us ready to help you directly, as always
SS25
There are some words you never expect to write.
Velmora Boutique London was something my husband Oliver and I built together with love, passion, and vision. Recently, I lost him — and with that, everything changed.
Because of this, I’ve made the difficult decision to close this chapter and open our Final Spring Sale — to share the pieces we created with you one last time.
Every order means more than you know. It helps honour what we built together.
Thank you for your support and for being part of our journey.
With love,
Oliver & Charlotte
FAQs
Yes, you can return your item. We offer a 30-day return period if you're not fully satisfied with your order.
Refunds are quick and easy! Once we receive your returned item, we'll process your refund to your original payment method within a few business days.
Yes — we offer free U.K. shipping.
There are no hidden fees or surprises at checkout. You'll always see the full order total before completing your purchase.
Once your order has been placed, you'll receive a confirmation email with your order number and tracking details as soon as your package ships.
Yes, we have a dedicated customer service team ready to help you. If you have any questions or need assistance, our team is here to support you.